This TikTok Technique Helped Construct An $89M Actual Property Enterprise

Are you able to construct a thriving actual property enterprise on TikTok? Kina Desantis did. She went from a model new agent in 2020 to operating her wildly profitable boutique brokerage with Aspect in lower than 4 years. No chilly calling, no door knocking — simply (patiently) educating new and move-up consumers with quick-hit academic TikTok movies.

After we caught Kina on a latest episode of the Actual Property Rockstars podcast, we had questions – a number of them. Can you actually light dad or mum your strategy to actual property success on TikTok? How a lot rizz does one want to try this, typically talking? We have been skeptical.

To learn how she did it, we interviewed Kina over Zoom. She was so busy she may solely speak to us from her automotive, en path to a closing. Fortunately, she had the time to (patiently) stroll us by the precise methods she used to construct a Zoomer actual property model on TikTok and gave us her recommendation for brand new brokers.

Get 1% higher each day

You’ll by no means actually know what’s going to be just right for you on social media till you begin posting. Kina discovered her viewers and posting technique early, however her success got here from slowly iterating on what labored. Tiny incremental enhancements in your script, supply, graphics or alternative of subjects can result in massive outcomes. Why do small enhancements pay such massive dividends over time? Most brokers don’t trouble. You solely have to be a bit of bit higher than them to face out. Right here’s Kina:

“I really feel like actual property is so easy. Our enterprise mannequin for the reason that starting was simply do the best possible you may after which make it a bit of bit higher, and also you’ll stand out. That’s the way you get affords accepted, that’s the way you get shoppers and referrals.”

TikTok riches are within the niches

TikTok’s algorithm is designed to provide customers precisely what they need when they need it. This is the reason niching down is the important thing to getting your content material in entrance of prospects who may work with you. Sound acquainted? It ought to. Essentially the most profitable brokers on the Actual Tendencies Verified lists deal with particular (and extremely profitable) niches. TikTok is not any totally different.

“We’re simply selling who we’re, after which those that worth actual property brokers and recommendation and training are our apparent shoppers. Not all people wants that — like my dad. He’s collected lots of actual property information through the years. I’m not his superb agent, and he’s not my goal market, though I deal with his transactions. However individuals who truly need the assistance on TikTok — that’s who we’re there for.”

Kina additionally burdened that interesting to a hyper-local viewers is vital. “Lots of people go on social media they usually attempt to be well-known. The hot button is to be regionally well-known.” Getting 1,000,000 views on a publish may provide you with a dopamine enhance, nevertheless it received’t assist construct your guide of enterprise.

Begin constructing your workforce early

Rising your social media following isn’t straightforward. Creating publish concepts, writing, taking pictures and modifying can rapidly overwhelm your schedule. To scale quick sufficient to generate income, most creators rent freelancers to lighten the load. Don’t wait till you’re swamped to rent somebody. Burnout can result in dangerous decision-making, and poor decision-making can sink your corporation. Get assist earlier than you assume you want it.

“I used to be by no means on a workforce. It’s actually at all times been me. I simply began hiring immediately. I employed my cousin to assist me edit, and I introduced on an assistant to assist me schedule excursions. I simply began getting individuals to assist me deal with extra shoppers. After which my first assistant, Patrick, turned an agent. As a result of he was my assistant, he knew do all the things, and he knew my programs, my processes, the way in which I prefer to work and [my] ethics.”

Rise, grind and repeat

Over a decade of working in actual property and interviewing top-producing brokers, I’ve but to satisfy one who labored lower than 60 hours per week. Kina is not any exception. Certain, she constructed a well-oiled (and free) lead era machine on TikTok, however actual property will not be about amassing leads — it’s about shopping for and promoting properties. In the event you’re not keen to grind, you’re not going to make it — interval.

“There have been days once I would drive an hour to a displaying, two hours to the subsequent one, one other hour and a half to the third one, after which half-hour residence. That was how my weekends have been.

For nearly all of 2020, 2021, and 2022, I actually labored each second that I wasn’t asleep. I didn’t do anything. Like, actually something. I bear in mind the day I obtained engaged. I used to be engaged on my strategy to our engagement occasion. That’s what it takes. In the event you’re not absolutely dedicated, coronary heart and soul, to getting somebody’s provide accepted, it’s not going to occur.”

Vetted professional tip: 10x your social media KPIs with Espresso & Contracts

Desire a shortcut to social media stardom? Espresso & Contracts has tons of of attractive agent-designed templates and scripts for social media. You’ll get pre-written carousel posts, tales and captions to coach your viewers and drive engagement like Kina did on TikTok.

They even provide you with recent new content material to publish each day that will help you enhance key efficiency indicators (KPIs) like engagement, likes, and feedback on Instagram. It’s like hiring a hotshot social media advertising company for lower than you most likely spend on espresso each morning.

The way to discover publish concepts

The most typical excuse we hear from brokers fighting social media is that they don’t know what to publish. Don’t overcomplicate it. Simply begin posting. Achieved is best than excellent. Kina’s recommendation? Reply questions that pique curiosity. Even new brokers most likely reply 20 questions a day. Begin making movies to reply them.

“When individuals ask me a query, I’m like, Oh, that is good info. Let me make a video. Like, why is there a phone pole in my yard? Folks didn’t learn about that. Let me make a video about it. And now, once I meet shoppers, they are saying, “I noticed your video about phone poles!”

Kina additionally burdened that being genuinely useful is best than posting simply to seize leads. Your reply may not get you a consumer, nevertheless it may assist somebody. Authenticity sells. It’s a well-worn cliche, to make sure, nevertheless it’s a cliche for motive: it really works.

Want extra social media publish concepts and methods? We compiled 30 of the best publish concepts and advertising methods in these articles: