New yr, new feed?
At the moment on the weblog we’ve got a put up from Julia Broome that may actually gentle a hearth in you. You’re going to complete this put up, run to seize her content material planner and a brand new pocket book then it’s off to the races.
Julia is sharing her high tricks to optimize your content material technique with examples and tangible ideas that you could simply apply to your individual content-creating life. Full with pattern calendars and ‘pillars’ to reference, this put up is filled with worth.
In case you have but to satisfy Julia she is a powerhouse with regards to content material technique. After working behind the scenes for top-tier influencers and celebrities, bringing their social media to the subsequent degree, Julia has now launched her personal programs and instruments to carry her tips of the commerce straight to you.
With that, let’s welcome Julia Broome to the weblog.
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Hello everybody, I’m Julia!
Earlier than leaping into how precisely to optimize your content material technique, I’ll share the behind the scenes of how I constructed my enterprise as a celeb social media supervisor turned content material creator: I’m 28 years outdated, grew up in Los Angeles, graduated high of my class at UCLA, and am somebody who might spend hours researching, horseback-riding, organizing, or pinterest-ing.
I’ve been a social media supervisor for a bit of over 7 years which, because the cliché goes, is by no means what I went to varsity to do. Nevertheless, how I acquired right here is just too serendipitous to not share. To take you again for a second: A couple of month or so earlier than graduating, I used to be looking for an internship alternative that may assist me stand out for graduate college. On the time, it was really the wild wild west in social media: Influencers and bloggers had been popping up left and proper and despite the fact that I used to be intrigued by the social media discipline, it was nowhere close to my job-search radar.
As destiny would have it, I used to be tuning into an episode of The Skinny Confidential hosted by, none aside from, Lauryn Bosstick, and he or she was interviewing a wellness influencer who additionally had a PhD in pharmacy. I keep in mind being so obsessive about their dialog to the purpose the place instantly after listening to the episode, my 21-year-old, job-hungry self chilly emailed this wellness influencer and a couple of month later, she ended up hiring me. 7 years in the past, The Skinny Confidential podcast unknowingly launched me to my first shopper, which modified the whole trajectory of my profession… I feel it’s secure to say that Lauryn is a large purpose why I’m within the place I’m at this time – The truth that I’m now writing a weblog put up for the TSC neighborhood is simply the cherry on high in probably the most full circle state of affairs!!
From there, my profession in social media administration fairly actually took off. I started to construct my clientele of celebrities, influencers, manufacturers, and companies and I used to be wanting to make a reputation for myself as a SMM so I jumped headfirst into each expertise I presumably might: from working freelance to working at an company, dealing with large product launches, orchestrating model offers, producing efficient search engine optimization methods and MUCH extra. You identify it, I’ve finished it.
For everything of my profession, I’ve been extraordinarily behind the scenes and took pleasure in rising my purchasers’ accounts with out anybody understanding who I used to be or what I did. Nevertheless, final yr, I made a decision to place myself on the market on TikTok to share all of my ideas, tips, classes, and recommendation I’ve gathered over time. I discussed this earlier, however I’m a analysis girlie by and thru, so my intention with beginning my very own account was to share REAL social media recommendation that truly works: no B.S, no false guarantees.
On that very same word: I additionally began a social media course for each social media managers and aspiring content material creators to attain success and created a social media planner to assist creators and creatives keep on monitor. This yr, I began posting on Instagram, in addition to TikTok, and have created a neighborhood of just about 240k mixed followers on each platforms. Whereas serving to my purchasers is superb– I’ve by no means felt extra fulfilled serving to my neighborhood lastly get to the subsequent degree with their social media accounts.
Talking of communities, I do know that Lauryn’s viewers of TSC readers are a few of the most formidable, entrepreneurial, good, and pushed individuals on the market and I’ve all the time appreciated Lauryn’s hustle and anti-cookie-cutter method, so on that word… Let’s speak about optimizing your content material technique and squeezing the *most* juice as attainable out of your content material.
How one can Optimize Your Content material Technique
Proper off the bat I’m going to say one thing that may make you hate me (please don’t!!) however social media development is not straightforward and in the event you don’t know learn how to work smarter, not more durable, you’ll probably burnout. The secret’s understanding learn how to really optimize your content material technique so that you just’re not working round like a headless hen continually considering: Sh*t I haven’t posted something at this time!!! What am I going to do/what am I going to put up??!! In case you really feel known as out proper now, right here’s how we’re going to optimize your content material technique:
STEP 1: PICK YOUR CONTENT PILLARS
You would possibly’ve heard different individuals let you know that it is advisable to “area of interest” down or in different phrases: choose one subject to concentrate on and stick with that. Nevertheless, that has by no means, and can by no means, be the recommendation I’d give to you. For my part, that’s a short-term technique that may simply trigger you to really feel such as you’re caught speaking about the identical factor over and over and over!
As a substitute, I’ve all the time believed in having one content material anchor and 4-5 further content material pillars so that you’ve a variety of matters that you could speak about. So let’s say your essential focus is magnificence however you additionally produce other matters you need to share on social media. Your content material anchor can be magnificence and your content material pillars may very well be one thing like: wellness, dwelling decor, and way of life. So step #1 is to take a seat down and take the time to outline your content material pillars so that you just’re actually clear on what you’ll be often posting.
STEP 2: CREATE A CONTENT PLAN
This step sounds so apparent and primary however 9 occasions out of 10, individuals miss the mark on having a powerful content material plan. I extremely suggest creating an editorial calendar that may act as your roadmap so as to make sure that you’re posting a stability of your content material pillars (which ought to already be established from step 1). To make this step further easy for you, I’ve included a pattern editorial calendar beneath so that you can get an concept of what this could appear to be.
Fast word #1: The primary factor I need you to note is that your content material anchor (which we established as magnificence) is usually mirrored twice whereas all the opposite content material pillars are often unfold out evenly, solely as soon as. That’s as a result of your content material anchor is often going to be one thing you focus extra on. #2: Social media is just not a one-size-fits-all so this editorial calendar is totally going to look totally different for everybody and that’s completely okay.
STEP 3: NAIL DOWN YOUR CONTENT FORMULA
What do Meredith Duxbury, Alix Earle, and Haley Bayley all have in widespread? Apart from all of them being massively profitable social media girl-bosses? All of them squeeze probably the most out of their content material and so they simply so occur to make use of an especially comparable content material system. By now, we all know that I like to do my analysis – Which is how I found that every one three of them have created a system to make sure that they’ll squeeze 4-5 movies out of ONE video idea. I do know the TSC neighborhood loves a “work smarter, not more durable” state of affairs so that is proper up your alley– and to take out any guess work, I’m going to present you an precise breakdown of how you are able to do the identical to optimize your content material technique:
Let’s proceed with the concept your content material anchor is magnificence. The commonest magnificence idea in the intervening time is “Get Prepared With Me” movies – So let’s run with that. Right here’s learn how to get 5 movies out of ONE Get Prepared With Me:
Video #1: SKINCARE GRWM – This could be a fast 30 second video exhibiting the way you prep your pores and skin for make-up (bonus factors for utilizing The Skinny Confidnetial ice curler).
Video #2: MAKEUP GRWM – This could be an extended 1 minute video that may present your entire make-up course of or that may present you doing all your make-up whereas sharing a story-time.
Video #3: FINISHING TOUCHES – This could be a shorter 7-15 second video of you placing the ending touches on (lip-liner, lip gloss, a blush method, and so forth).
Video #4: REPLY TO A COMMENT – Ideally, somebody would ask you to see your ultimate look, to indicate your outfit, to indicate how you probably did the blush method, and so forth. and so that you can reply in video-form to a remark.
Video #5: GET UN-READY WITH ME – This could be an extended 1 minute video that may present you taking every thing off, doing all your PM skincare routine, and so forth.
And voila, now you’ve gotten 5 items of content material for the value of 1. THAT is the way you optimize your content material to the fullest and this type of system can and ought to be utilized to ANY class of content material (health, spirituality, well being, trend – something + every thing). This, alone, is a goldmine with regards to content material optimization however there are two extra steps that may actually take you to the subsequent degree.
STEP 4: STRATEGIZE ON WHAT TO POST ON EACH PLATFORM
By now, your content material technique is warming up however we wish it to be on hearth – So let’s run by a brief breakdown of learn how to know what to put up to Instagram vs. TikTok. Spoiler alert: You should utilize step #3 to set you up for achievement so it’s principally a two-for-one (which we love). Utilizing the breakdown we created above, right here’s how one can divvy up your content material relying on the platform so that you just’re optimizing each of your channels to the fullest:
Video #1: SKINCARE GRWM – Fast 30 second video for INSTAGRAM. Ideally, you’d use the feedback of this put up to inform your viewers you’ve gotten an extended make-up GRWM posted on TikTok so as to bridge your viewers over there.
Video #2: MAKEUP GRWM – Longer 1 minute lengthy video for TIKTOK. In your caption, you may let your viewers know if they’ve any skincare questions, you posted a skincare GRWM to Instagram.
Video #3: FINISHING TOUCHES – Shorter 7-15 second video posted to INSTAGRAM. Once more, you ought to be utilizing the remark part to let individuals know that you’ve the complete GRWM posted to TikTok.
Video #4: REPLY TO A COMMENT – Shorter 7-30 second video posted to INSTAGRAM. It’s essential to your viewers to see that not solely do you learn feedback however you additionally REPLY to feedback in video-form.
Video #5: GET UN-READY WITH ME – Longer 1 minute lengthy video posted to TIKTOK. In your caption you may let your viewers know that in the event that they need to see the complete look, they’ll go to your Instagram.
Now, it’s secure to say your content material technique is on hearth. The very final step is easy however positively an important so don’t sleep on this final step.
STEP 5: SCHEDULE YOUR CONTENT OUT… + STICK TO IT
To start with, in the event you made it so far and also you’re studying this: Simply know I’m happy with you and that you just’re going to be so glad you caught round. This ultimate step is essential to optimize your content material technique as a result of it’s most likely an important facet of social media: posting CONSISTENTLY! All the above steps imply nothing except you’re in a position to stick with a content material schedule that works for you so I went forward and created 3 totally different posting schedules that you could select from. I extremely suggest selecting the one which feels probably the most do-able to you after which working your means up.
Now that you’ve all 5 steps on lock, you’ve not solely optimized your content material technique however you’ve additionally saved your self SO a lot time. That is the type of content material technique that makes you are feeling such as you lastly have all of your geese in a row and are not stressing about what to put up, when to put up, and which platform to put up it on. You possibly can thank your self for following these 5 steps, and you may thank me later when it really works.
Need extra social media recommendation similar to this? I’ve liked each second of delving into content material technique optimization with you and that is one thing I can speak about for DAYS so if you would like extra recommendation similar to this: You’ll find me on Instagram and TikTok at @juliabroome – my DMs are all the time open if in case you have any questions.
I hope you guys liked this breakdown as a lot as I’ve liked creating it for you. And in the event you’re a content material creator wanting to go even deeper into this topic, my Content material Course can be excellent for you. Or in the event you’re studying this as a social media supervisor who needs to realize extra purchasers or learn to improve your SMM enterprise, I’d like to have you ever in my course neighborhood.
Both means, I’d love nothing greater than to attach and be part of your social media journey! And to not be a tease however: Lauryn helped me discover my dream job – and I will likely be launching one thing earlier than the top of the yr that might provide help to discover your dream job… Particulars to come back on Instagram however I’ll go away you with that. Glad content material planning!
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There you’ve gotten it. Every little thing it is advisable to take your social media presence to the subsequent degree. Hold us posted within the feedback beneath.
Within the meantime, be sure you take a look at Julia’s content material for much more worth. As you may see, she delivers.
x, The Skinny Confidential crew.
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OPTIMIZE YOUR CONTENT:
