Fiverr not too long ago launched its second annual Advertising and marketing Executives Report from Fiverr Professional, revealing that advertising leaders within the U.S. proceed to precise considerations over the affect of synthetic intelligence (AI) on their business. The report additionally highlights a rising reliance on freelancers to fill talent gaps, with many executives loosening return-to-office (RTO) insurance policies and integrating freelance expertise into their core groups.
“This annual survey affords a transparent and detailed yr over yr snapshot of the altering priorities inside advertising, displaying how business leaders are adapting their methods to stay aggressive. It’s evident that the leaders who use freelancers don’t see them as only a bonus; they’re productiveness game-changers. It’s clear that freelancers aren’t simply right here to choose up the slack-they’re right here that will help you win. In a world the place pace and suppleness outline success, freelancers are integral to an organization’s competitiveness,” says Maya Roisman, Basic Supervisor of Fiverr Professional.
Key Findings from the 2024 Report:
- Freelancers as Important Staff Members: 69% of selling executives report a rise in freelancer utilization this yr, with freelancers contributing to at the least one out of each 4 initiatives for 63% of surveyed leaders.
- Submit-Layoff Ability Gaps: 28% of selling executives are turning to freelancers to cowl talent gaps left by workforce reductions, indicating the significance of freelance expertise in sustaining operational effectivity.
- Return-to-Workplace (RTO) Coverage Rest: Whereas 87% of executives keep some type of RTO coverage, it is a drop from 95% in 2023. Of these regularly utilizing freelancers, 43% supply extra versatile workplace insurance policies, reflecting a shift towards hybrid workforce fashions.
- Quarterly Challenges and Outsourcing: Advertising and marketing executives recognized Q2 and Q3 as probably the most difficult instances of the yr. Over 50% of respondents are contemplating outsourcing model administration and different crucial features to freelancers throughout these high-stress intervals.
- AI Nervousness Persists: Regardless of the rising prominence of AI, 63% of selling executives surveyed stay involved about its affect on the business, suggesting a cautious strategy to integrating AI-driven applied sciences.
Strategic Workforce Planning
The report underscores a strategic shift in direction of freelance expertise as a core element of selling groups:
- Freelancer Conversion to Full-Time Roles: 70% of selling executives have transitioned freelancers into full-time roles, reflecting the long-term worth of freelancers.
- Expertise Advice: Almost all (99%) of selling executives who regularly use freelancers are prone to suggest hiring freelance expertise to different business leaders.
To discover the complete findings and insights from the 2024 Advertising and marketing Executives Survey, go to: Fiverr Weblog.
Methodology
The analysis was carried out by Censuswide amongst 503 U.S. advertising executives from firms with 50 or extra staff. Information was collected from June 8, 2024, to August 15, 2024. Censuswide follows the Market Analysis Society’s (MRS) code of conduct and ESOMAR rules.
