Actual property web site design is evolving — quick. In the present day’s websites are sleeker, sooner and seize leads based mostly on information from tens of hundreds of thousands of person interactions. To maintain up, your website wants to supply greater than only a fairly image of a lakefront mansion. In 2025, efficient web sites leverage stunning imagery, videography, graphics, copywriting, charming typography and person expertise design (UX) to teach consumers and sellers — and promote you as a hyper-local market knowledgeable and trusted advisor. Your actual property web site must make your telephone ring — in case your web site design doesn’t make {dollars}, it doesn’t make sense.
To assist, we analyzed information from RealTrends, HousingWire’s sister firm, to search out web sites that use intelligent design to promote homes. We break it down, explaining why every website is so efficient, and provide actionable recommendation you’ll be able to study from prime producers’ web sites to construct your individual.
Earlier than we dive in, let’s go over why actual property web site design deserves much more consideration than you’re in all probability giving it.
Why your actual property web site’s design issues (greater than you assume it does)
Since nearly any actual property web site will provide comparable know-how, design will set yours aside from the group. When each different agent’s website is “ok,” yours should be distinctive to face out. A vital lesson for newer brokers who can’t depend on referrals. Listed here are 5 the reason why design issues greater than you in all probability assume:
Information present customers abandon websites they don’t like — quick
Assume your leads will probably be affected person in search of what they need in your web site? Assume once more. Research present that 88% of customers will abandon your web site if it has poor UX. Worse, 79% of consumers admitted to looking for one other website if the one they landed on didn’t meet their expectations. Since NAR information present that 73% of brokers have an internet site, they’ll neglect yours earlier than you’ll be able to blink. Nice design ensures that they received’t.
Keep away from poor font selections, sluggish loading instances, ugly colours, intrusive pop-ups or complicated navigation — to call just some key elements.
A well-designed actual property web site generates leads whilst you sleep
For those who construct your web site proper, it should sing your praises and even have a number of the troublesome however obligatory conversations with leads for you. A purchaser may not know the way mortgage factors work till they examine them in your website. Even higher — your website would possibly assist persuade them that their expectations for a house don’t match actuality — all whilst you sleep.
Diamonds are ceaselessly, however your staff or brokerage? Not a lot
For those who design it proper, your web site will show you how to to your total profession. Consider it as proudly owning as an alternative of renting. An Instagram account with hundreds of engaged followers could make your telephone ring. So can your profile web page on a luxurious brokerage web site. However you don’t really personal both of them. An algorithm change can sink your follower rely. The percentages of you staying together with your staff or brokerage for greater than a yr or two? Slim, at greatest. For those who’re new, you would possibly go away for a greater deal subsequent yr — and even subsequent month. Your web site will generate leads and exhibit your model for so long as you need it to.
The 9 greatest actual property web site design tendencies for 2025 (+ why they work)
Okay. Now that you just’re (hopefully) offered on how essential nice web site design is for what you are promoting, listed here are our picks for the 9 greatest actual property web site designs for 2025. For every website, we stroll you thru why they work and spotlight easy design methods you should use by yourself actual property web site.
Village Properties: Use native actual property as design inspiration
Design by: Luxurious Presence
To promote your self as a trusted advisor who will help folks discover their dream residence, you need to additionally promote them in your metropolis. Information from Redfin present that 26% of homebuyers need to transfer to a distinct a part of the nation. Utilizing a design impressed by native structure is a superb approach to assist get them enthusiastic about shifting to your metropolis.
Santa Barbara brokerage, Village Properties, gives an actual property web site design that makes use of delicate shade cues that replicate the distinctive Spanish revival structure of their hometown. This achieves two essential objectives: it highlights probably the most coveted residence kinds their prospects need, and helps set them aside from the cookie-cutter actual property web sites their rivals use. This actual property web site design says: we now have deep native roots and expertise, and, extra importantly, we all know precisely what you actually need. They’re promoting the dream with design.
Right here’s an instance from their workers web page. The arched pictures are a lifeless ringer for the arched Spanish revival-style home windows in the home within the center image:
The Spanish design motif even extends to the positioning navigation:
Dwelling in Maine: Flex your hyperlocal roots
Design by: Union Road Media
Utilizing your web site to point out off your roots in your farm space will show you how to join with consumers and achieve their belief. Know what they need, and use your web site to point out them you’ve lived and labored there lengthy sufficient to assist them get it.
Don’t fear, you don’t must promote Spanish revival mansions to point out what consumers need. Dwelling in Maine’s web site design is as cozy as cracking opening an LL Bean catalog in entrance of a roaring hearth. The deep forest inexperienced model shade has a folksy attraction that completely displays the laid-back way of life consumers in Maine need.
They take it a step additional by highlighting that they’re “regionally related” and, extra importantly, “Maine Owned.” A transparent jab on the large luxurious franchises which might be gate-crashing the previously sleepy neighborhoods they promote in. It’s the true property equal of a “purchase native” marketing campaign that we all know resonates with consumers and sellers alike.
Earlier than you sit down with an internet site designer to construct your website, brainstorm what makes folks need to transfer to your metropolis. Nature, nightlife, and historic attraction are fashionable selections.
The Malibu Life: Make your web site straightforward to make use of — for everybody
Design by: Luxurious Presence
To maintain your potential leads from leaving, your website must be straightforward to make use of — for everybody. Giant, easy-to-read fonts will assist folks discover what they need sooner. They’ll additionally make your website accessible to these with imaginative and prescient impairments. That is essential for driving vendor leads. For the reason that common age of a house vendor is 63, you must pay shut consideration to font sizes and kinds.
The Malibu Life’s web site is a masterclass in accessible design. Fonts are giant and straightforward to learn, and the blue icon within the decrease proper nook lets guests make the fonts even greater or present a real-aloud recording of the pages’ contents.
The attractive mid-century-chic branding doesn’t harm both, however vision-impaired or simply plain ornery guests would possibly go away earlier than they will admire it. Some received’t care how fairly the positioning is. And who would blame them if they will’t learn it!
eXp Realty: Keep true to your model
Need your web site to face out? Keep true to the non-public model you labored so laborious to construct. eXp Realty has at all times had daring (if somewhat tacky) branding. It didn’t impress many graphic designers in Brooklyn, nevertheless it positive helped them promote a variety of homes. Their newly revamped web site is a refreshing change from the carbon copy web sites of the opposite huge franchises. As a substitute of placing the property search bar entrance and middle, they opted for aspirational slogans that stir emotion.
Even the property listings are offered in an unconventional approach. The scroll throughout the display screen reminds us of films on Netflix (it’s essential work together with the shifting X to see how cool it appears to be like):
Taking design dangers together with your web site is a superb solution to set your private model aside from everybody utilizing the identical previous website templates. The important thing to success is to take the time to construct a model you’re keen on, and keep it up.
Bond Road Companions: Take (calculated) design dangers
Actual property brokers are natural-born danger takers. Taking design dangers together with your branding and actual property web site design will help you stand out and create a model that may outlive you. Bond Road Companions web site appears to be like very completely different from different brokerage’s websites and it has helped propel them onto the Actual Traits record.
As a substitute of a property search bar, the positioning’s homepage presents guests with photos of luscious Beverly Hills houses — promoting the dream of probably the most storied neighborhoods on Earth.
The important thing to utilizing this technique by yourself actual property web site is to take design dangers, however be sure to have an knowledgeable on board earlier than you do. Bizarre design will flip folks off and also you danger wanting unprofessional. Being distinctive with the assistance of a proficient internet designer will add worth to your model.
Sandpiper Realty: Promote the neighborhood
Design by: Union Road Media
Promoting folks your neighborhood is one other solution to exhibit your native roots and keenness for serving to folks discover their dream residence. Sandpiper Realty makes use of beautiful pictures and deep-dive neighborhood guides to persuade folks they’re making the best transfer.
Their website reveals simply as many photos of sailboats because it does the stately old-money houses Martha’s Winery is legendary for. Right here’s why: Zillow already reveals them homes. So do their rivals. They’re promoting folks on one thing much more magical: the charmed life they will stay in the event that they transfer to the island they’ve been promoting houses on since 1969!
Like Dwelling in Maine, Sandpiper will get design inspiration from their area people. The crimson white and blue design on the best evokes maritime flags — a delicate nod to the island’s seafaring traditions.
Utilizing imagery and helpful details about your neighborhood will help promote folks the dream. It could possibly be historic houses, climbing trails, island life or nightlife, or much more prosaic sights like being near main employers. Folks need to transfer to your space for a purpose. Assist them get enthusiastic about it, and your telephone will ring.
Joyce Rey: Concentrate on producing vendor leads
Driving and changing vendor leads is one other essential web site design technique. Those that record, final. Sticking with consumers is a large danger in 2025. Residence valuation touchdown pages are the normal solution to drum up vendor leads in your web site.
Beverly Hills dealer Joyce Rey takes it a step additional. See that inexperienced icon within the bottom-right nook? Click on on it and it opens a window that provides a free residence valuation. Joyce has it on each web page of her web site.
She doesn’t want it. She in all probability will get the overwhelming majority of her purchasers from referrals. However seller-lead-focused internet design helps her develop her enterprise and revenue much more. There’s a lesson there.
Tracy Tutor: lead with video
Design by: Luxurious Presence
In the present day’s consumers and sellers are so used to watching movies they are going to anticipate them in your website, too. Movies may assist your web site rank on search engines like google to drive free site visitors to your webpages. In accordance with one examine from 2019, websites with movies on them had been 53x extra more likely to rank on Google. Now that’s previous information, however most publishers report higher rankings with video than with out it.
Displaying your viewers movies entrance and middle in your website will even assist them get to know you quicker than textual content or your headshot ever may. Tracy Tutor has a video of her talking to a packed home at an actual property convention combined in with rolling surf and cinema-quality drone movies of eight-figure mansions.
A easy solution to get the identical impact with out the deep pockets is to embed a YouTube or Instagram video in your homepage. That play button will probably be like catnip for individuals who need to get to know you.
Redfin: Promote! Promote! Promote!
The objective of your web site design is to promote homes. If it doesn’t promote, it’s not nice design. If it doesn’t make {dollars}, it doesn’t make sense. Interval. Redfin’s website may be extra Wal-Mart clearance aisle than Gucci, however that’s form of the purpose. Redfin’s web site is about as delicate as a sledgehammer. The copy makes it crystal clear what they need folks to do: “discover the best residence on the proper worth” and “Purchase. Promote. Hire.” It cuts by way of the noise and the fluff and provides folks precisely what they’re in search of.
Right here’s their residence valuation web page. Once more, it’s about as delicate as a sledgehammer:
7 confirmed web site design suggestions for brokers & brokerages
Even with inspiration from the stellar web sites above, your actual property web site design can go flawed in so some ways. That can assist you keep on the best path, listed here are seven confirmed web site design suggestions:
1. Construct your model first
Take the time to create your private model earlier than you begin designing your web site. Your mission, imaginative and prescient and values, model colours and brand are the North Star for each design resolution you make.
2. Concentrate on ease of use first
The Malibu Life web site has an necessary design lesson. The prettiest design on the earth received’t assist in case your web site isn’t straightforward to make use of.
3. Purchase as soon as, cry as soon as
For those who rent an internet designer or purchase a template website from an internet site builder, the value you pay usually dictates the standard you get again. Spend as a lot as you’ll be able to afford in your web site to keep away from spending much more hiring somebody to repair it 5 extra instances over your profession. Purchase as soon as, cry as soon as.
4. Be sure your brand stands out
After your headshot, your brand is crucial model asset you will have. Be sure it stands out. Keep away from inserting your brand on busy background images or a background shade that washes it out.
5. Embrace testimonials
At all times embody testimonials from glad former purchasers and prospects. You possibly can pull them from Zillow or, higher but, ask for video testimonials and embed them in your web site.
6. Create visible hierarchy on each web page
It is a difficult one, nevertheless it’s necessary. Whenever you (or your internet designer) are designing your website, determine which parts you need your guests to see first. Usually, it’s your brand or your headline or your tagline, however it will probably differ.
7. Make it straightforward to contact you
Anybody who visits your web site ought to have the ability to contact you with out searching to your contact info. Embrace outstanding calls-to-action (CTA) and your telephone quantity with a click-to-call characteristic on each web page of your website.
Actual property web site design: The total image
With a whole lot of actual property web sites competing for an ever-shrinking pool of leads, clear and persuasive actual property internet design is extra necessary than ever. To remain forward of the pack, brokers, groups and brokerages want to spotlight their native roots, lead with video, keep true to their manufacturers, and take design dangers based mostly on expertise and information. Blissful designing!
