AI corporations went all weapons blazing into December 2024. The brand new yr brings robust alerts of transformation as AI, generative AI, and agentic AI get multidimensional.
What AI information emerged in December?
- Dec 2: World Labs launched a spatial intelligence AI system that generates 3D worlds from photographs (Supply)
- Dec 2: Musk information injunction to dam OpenAI’s for-profit transition and forestall anticompetitive conduct (Supply) + (Supply)
- Dec 4: Google DeepMind launched Genie 2, which converts photographs into interactive 3D environments (Supply)
- Dec 5: OpenAI launched ChatGPT o1, a brand new Professional mannequin with a promise of multimodal inputs, extra reliability, and limitless use (Supply)
- Dec 5: Microsoft launched the Copilot Imaginative and prescient AI assistant for Copilot Professional subscribers that explores a brand new degree of human-computer interactions (Supply)
- Dec 6: Former PayPal exec and enterprise capitalist David Sacks named the White Home’s “AI & Crypto Czar” for the Trump administration (Supply)
- Dec 9: Reddit launched Reddit Solutions, a brand new AI-powered function to allow conversational seek for US-based customers (Supply)
- Dec 10: Yelp releases AI-powered overview insights, enterprise discovery, and good choice promoting options (Supply)
- Dec 11: Google releases Gemini 2.0 with AI agent capabilities and worth provides for multi-modal question responses (Supply)
- Dec 17: OpenAI introduces new search to 4o for all free customers (Supply)
The G2 Take
We parsed all of the AI information, analyzed it utilizing G2 knowledge, and distilled it into a very powerful issues that you must know. Let’s dive in.
OpenAI and Google proceed to duke it out
Whereas OpenAI had 12 days of launches and introduced its ChatGPT Professional plan’s $200 pricing, Google has outperformed OpenAI as Gemini now ranks #1 on the Chatbot Area Leaderboard. Contemplating multifaceted features of community-driven analysis, it’s value noting that The G2 AI Chatbot Grid reveals Gemini & ChatGPT neck and neck, with Gemini being #1 in market presence whereas ChatGPT is #1 in consumer satisfaction.
Supply: G2 Grid® for AI Chatbots
OpenAI now provides superior voice mode, multimodal inputs and uploads, knowledge evaluation, and picture technology to its Professional plan customers.
Google’s Gemini 2.0 brings free AI reasoning, multimodal, and agentic capabilities. Its household of fashions additionally provides photographs, video, and audio outputs — whereas buckling up its agentic AI capabilities by Venture Mariner’s highly effective updates that may assist customers accomplish complicated duties.
OpenAI vs Google: updates in contrast |
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OpenAI |
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Operate |
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Sora |
VEO 2 |
Video technology |
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Video function in ChatGPT voice mode |
Venture Astra |
Common AI assistant with viewing capabilities |
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OpenAI o1 |
Gemini 2.0 Flash |
Household of AI fashions |
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ChatGPT Search |
Google AI overviews |
Search |
Amidst OpenAI’s restructuring following its current $6.6B funding spherical, its authorized battles, and the ambitions to construct an promoting mannequin and agentic AI, will its $200 ChatGPT Professional plan be a smart transfer? Particularly, whereas its American and Chinese language rivals provide their fashions at no cost.
As competitors heats up, the definition of what makes an AI mannequin “good” is evolving. Low latency, enhanced efficiency, multimodal help, and complex problem-solving are not hallmarks of excellent AI fashions — they’re the baseline expectations.
China is growing its fashions at decrease prices and in a lot shorter durations. Alibaba’s Qwen QVQ open supply and DeepSeek-V3 exemplify this development. It will not be lengthy earlier than software program consumers and AI customers count on the identical effectivity from American AI corporations.
This begs a couple of questions:
- Will AI choices get costly as efficiency necessities rise?
- How will agentic AI suppliers differentiate themselves in a sea of AI brokers?
- How will AI corporations deal with mannequin coaching prices, knowledge heart upkeep, and sustainability sooner or later?
The ability of community-driven content material meets AI
AI-powered search, enhanced content material discovery, and multi-level querying are more and more turning into important to consumer expertise.
If Google’s AI overviews weren’t disruptive sufficient, its strategic accomplice Reddit now makes use of AI to create cross-Reddit summaries and let customers soar into threads a lot quicker with minimal effort.
Pairing group opinions with AI to research client sentiment and contextual understanding is taking heart stage. Neighborhood-driven platform Yelp is utilizing its AI LLM to assist customers derive eating insights by opinions of native companies. It then helps customers discover trending eating places by customized feeds and AI-stitched movies.
And did we point out how AI is reshaping promoting? Yelp’s AI-powered good choice helps advertisers maximize attain and crush promoting targets by routinely choosing, testing, and optimizing a perfect overview.
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Artificial media will rework consumer expertise
World Labs’ 3D AI system, adopted by Google’s Genie 2, propels buyer expertise and media manufacturing right into a multisensory route, leaping past 2D text-to-image creation.
In the meantime, the promise of lifelike digital manifestations, interactive experiences, and real-time management would possibly convey triggering reminiscences of the short-lived metaverse, the place entrepreneurs misplaced hundreds of {dollars} on failed branding initiatives.
Artificial media, nonetheless, is best positioned and can have the ability to obtain what the metaverse couldn’t. Think about not having to fret about tech-heavy tasks that depend on a group of coders, platform integration consultants, and UI/UX designers for a customer-facing marketing campaign! Entrepreneurs will have the ability to create property and campaigns which can be versatile and platform-agnostic, enabling efficiency at scale.
We foresee entrepreneurs, animators, and content material creators actively utilizing artificial media to have interaction audiences and ship interactive buyer experiences in industries like retail, gaming, journey, and schooling.
Actually, our newest G2 Winter Stories 2025 reveals that artificial media is the second fastest-growing AI class after e-commerce, with 20 new merchandise added within the final quarter.
Supply: G2 Winter Stories 2025
Artistic businesses, alternatively, might want to reposition themselves as an rising variety of AI-driven artificial media instruments obtainable to in-house advertising and marketing groups will enhance the effectivity of artistic workflows. Companies will both elevate or remove their very own prominence throughout this wave of change.
Browsers will not simply be browsers
Open AI’s superior voice mode, Gemini Flash’s browser agent capabilities, and Microsoft’s Copilot Imaginative and prescient are redefining expectations of the worth customers can derive from a browser. Your browser will now have the ability to see, hear, and work together with you. Anticipate to quickly have the ability to open a browser, click on on the agentic AI plug-in, and immediate it to navigate websites, carry out duties, and observe processes.
Microsoft’s Copilot Imaginative and prescient, which goals at a privacy-first Edge browser companion expertise, may assist customers store on-line, make decisions, and never really feel lonely whereas planning main experiences for themselves.
There’s a big alternative for retailers and journey manufacturers to maximise their property, metadata, and branding efforts and guarantee visibility not simply to people but in addition to AI bots. Nevertheless, they might want to make greater investments in firewalls to safeguard their methods and clients from undesirable bots.
The way forward for AI within the USA may very well be dictated by a “czar”
That is proper, we’re speaking a few new place inside the Trump administration.
Whereas the brand new workplace members purpose to outline the destiny of America’s tech financial system, coin America’s AI positioning as a worldwide chief, and steer away from the affect of huge tech on politics, the appointment of David Sacks (Trump’s AI & Crypto Czar) and Elon Musk (Division of Authorities Effectivity co-lead) paints an image of contradiction.
David Sacks is a enterprise investor with ties to Elon Musk and distinguished expertise figures from their PayPal days.
4 pitfalls advertising and marketing leaders should keep away from
- Overlooking the monetary features related to AI adoption, corresponding to coaching prices, knowledge heart upkeep, and sustainability, can result in inefficient spending and long-term operational challenges.
- Failing to implement AI-enhanced buyer interactions, corresponding to conversational AI search options, may end in decrease buyer satisfaction and aggressive drawback.
- Not growing a plan for asset improvement to make sure your model is well discoverable and uniquely identifiable will result in misplaced alternative prices.
- Artistic businesses and advertising and marketing groups that resist testing and adopting multi-modal AI in content material creation threat decreased effectivity and innovation, probably diminishing their market relevance.
Chapter 2025: AI enlargement and moral concerns
AI is fast-paced within the route of having the ability to motive, see, and interact with people in human-like conversations, which reveals promise for the business’s progress towards synthetic basic intelligence (AGI).
Multi-region enlargement plans and multilingual content material will ultimately be the norm and never the exception as AI engines get smarter, extra seasoned, and extra regional.
Initiatives like Google’s Astra and Microsoft’s Copilot will penetrate and redefine human-machine interplay heading into 2025.
Musk’s transfer to sue OpenAI probably stems from his private curiosity in Grok. This brings us to the burning query: will AI reforms and compliance tips be designed purely to learn and safeguard the lots? Or will they drive Silicon Valley agendas? Will future tips have an effect on how AI tech is constructed and deployed?
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Edited by Supanna Das
